Friday, May 20, 2016

Fr. Rosica: Jesus Brand Out, Francis Brand In

The frightening and unusually meaty face of Fr. Rosica

Catholic Bloggers Holy Executioners Strewing Corpses All Around

The Pope's PR flack and head of Salt and Light Media Foundation has excoriated Catholic ephemerists. On May 17, Fr. Rosica had these charitable words for the Bear and other Catholic ephemerists who are having none of Pope Francis' Kool-Aid. The Bear would just point out that the beginning of the first sentence unwittingly states the problem. This from the ever-reliable CRUX.

Although Pope Francis has succeeded in rebranding the public profile of the Church, according to a Vatican PR aide, his positive tone isn’t always reflected when Catholics themselves take to the use of social media. 
On the contrary, to hear Father Thomas Rosica tell it, sometimes Catholic conversation on-line is more “culture of death” than “culture of life.” 
“Many of my non-Christian and non-believing friends have remarked to me that we ‘Catholics’ have turned the Internet into a cesspool of hatred, venom and vitriol, all in the name of defending the faith!” he said. 
“The character assassination on the Internet by those claiming to be Catholic and Christian has turned it into a graveyard of corpses strewn all around,” said Rosica, who assists the Vatican Press Office with English-speaking media, on May 11 as he delivered the keynote address at the Brooklyn Diocese’s observance of World Communications Day. 
“Often times the obsessed, scrupulous, self-appointed, nostalgia-hankering virtual guardians of faith or of liturgical practices are very disturbed, broken and angry individuals, who never found a platform or pulpit in real life and so resort to the Internet and become trolling pontiffs and holy executioners!” Rosica said. 
“In reality they are deeply troubled, sad and angry people,” he said. “We must pray for them, for their healing and conversion!”

Mixing humor and invective can be done. The Bear does it nearly every day. But, Fr. Rosica, the humor should be intentional. Sadly, for Fr. Rosica, the Bear is laughing at him, not with him. Not the best thing for a liar-for-hire. "Trolling pontiffs and holy executioners?" "Corpses strewn all around?" A bit purple, don't you think?

Even funnier is absolutely ripping the heart out of Catholic ephemerists then faux-piously saying, "In reality they are deeply troubled, sad and angry people. We must pray for them, for their healing and conversion!" A good PR flack should stay on message and avoid blatant insincerity.

This "disturbed, broken and angry" (alright, disturbed and angry) Bear for one takes comfort in the fact that someone filled with such contempt for him nevertheless manages to pray for this unworthy Bear's healing and conversion. However, the Bear thinks Fr. Rosica is mainly going after traddies here. The Bear merely wants Pope Francis to go away and never come back.

The Infamously Litigious Fr. Rosica

Now, the Bear realizes that he is taking a big risk criticizing this pompous asshat. [Note: edit out "asshat" before pub] Fr. Rosica doesn't always just pray for erring ephemerists. Sometimes he sues them. Or possibly, he both prays for them and sues them; the Bear does not know.

Fr. Rosica sued one-man ephemeris Vox Cantoris. If Fr. Rosica wishes to sue the Bear, the Bear would be delighted to match his public relations instincts with Fr. Rosica's, which appear to be nil. "Pope's PR Priest Sues Disabled Veteran Blogger for Calling Him 'Asshat.'" [Note: sub. "asshat" before pub.] "Rosica Strikes Again: Sues Adorable Bear Who Hurt His Feelings."

"[Francis] Has Rebranded Catholicism and the Papacy"

Fr. Rosica gained infamy during the Synod on the Family. He also promoted Pope Francis to "Prince of Peace." Now, that's the kind of publicity you can only buy. Here's what Fr. Rosica had to say about his client, Pope Francis. The occasion: Fr. Rosica received some award in Brooklyn, covered by his very own media outlet! 

"After three years at the helm of the Church, we must ask ourselves: What is the most important achievement of Pope Francis? He has rebranded Catholicism and the papacy." [Emphasis in original.]

He also said this:

Many of my colleagues in the “secular” media industry have said that Francis has made it fun to be a religion reporter and journalist again. He has changed the image of the church so much that prestigious graduate schools of business and management are now using him as a case study in rebranding. 

Note that Fr. Rosica and the Bear agree with all this rebranding of the Catholic Church and the Papacy. It's just that Fr. Rosica thinks this is a good thing. Why wouldn't he? As long as the reporters are having fun. Heck, the Bear would have fun in the back of the plane, too. No doubt Fr. Rosica, as PR flack, enjoys having a hand in this rebranding. And it's comforting to know that big corporations, maybe Target, who get themselves into trouble are using Pope Francis as a model to "rebrand" themselves. What kind of dope uses "rebrand" in a religious context, anyway?

The Bear has one question for Fr. Rosica. What was wrong with the Jesus brand?

Any way, nice to know we humble ephemerists, the francs-tireur of this war for the soul of the Church, are getting to people like Fr. Rosica, and, it may be assumed, image-conscious Pope Francis.


  1. "[Pope Francis] has changed the image of the church so much that prestigious graduate schools of business and management are now using him as a case study in rebranding."

    He actually said that, or you are making that quotation up, Bear? He actually said that = satire has become impossible.

  2. So Francis has "rebranded" the Church? I didn't know she needed rebranding. Perhaps that was a not so subtle attack on Benedict XVI.

    1. If nothing else, such language shows how crass Fr. Rosica is.

  3. The internet IS a horrible, terrible, toxic place. But so too is the real world. They are both the product of fallen and broken people and both are in need of sanctification by Catholics, specifically the laity. The sanctification of the world, of which the internet is a part, is specifically a project of the laity.

    Pope Francis IS a divisive man. Now, Jesus was pretty divisive too, so in it of itself, causing division and the exchanging of harsh words is not a bad thing.

    But when it comes to PR, the modern institutional Church doesn't know what it is doing. It is almost as if no one in high places has read Inter mirifica, let alone gets modern communication theory and methods.

    But more to the point...people didn't like New Coke and it was soundly rejected and trashed. People expect their Coke to be Coke not something "New", even if that hate Coke. New Coke precisely because it is New. Same with Catholicism. People expect that when they open it to quench their thirst, that it is bubbling with the real stuff.

  4. "Frightening and unusually meaty face"--spot on description! His words and deeds (threatening Vox Cantoris) make one want to recoil from his bloviating and unctuous persona. Wonder why his face is so plethoric?

  5. Bumper sticker sighted in Portland ME: "Jesus called, He wants his church back". On the same car another : "Semper Fi"
    Reported by my brother driving behind said car while talking to me on the phone earlier today. We both cracked up!

  6. You should have heard him pre-Francis. Whatsoever pope shall reign, I'll be the Vicar of Bray, sir.

  7. When Jesus calls, it won't be with a telephone...He will use a device with much higher voltage....

  8. The Pope and all of his buddies think the Church is nothing but a "linguistic event," and that now the language has passed into his hands to define as he wishes. Aka, rebranding.

    This man needs to go away and take all of his cronies with him. He's giving a stone, carved in his own image, to a world hungry for bread.

  9. Utterly repugnant person. I'm actually proud to be in the camp of those he clearly despises. This tells me I'm headed in the right direction. God deliver us from such arrogant and hateful men.

  10. Lately, when I read or see the pope I remember the scene in the Kenneth Brannagh Frankenstein movie which was wretched except for a few moments and this scene: Frankenstein is dead and the monster weeps over his body. The sea captain who has heard the whole story asks incedulously, "Why do you weep?" The monster says, "He was my father." The whole thing is just sad.

  11. The Bear has channelled Dan Draper and come up with a Francis version of classic advertising slogans. I mean, if you're really going to rebrand everything (e.g. marriage) you need some memorable slogans. Perhaps the Bear shall post it when he runs out of other brilliant ideas.

    Oh, wait. The Bear was supposed to be on vacation! Whatever happened to that?

  12. “In reality they are deeply troubled, sad and angry people,” he said. “We must pray for them, for their healing and conversion!”

    Typical progressive projection.

    And btw, Bergoglio, Roscia, et al--it's not yours to rebrand. Go do a hostile takeover of a corporation or a small county and rebrand it--the Church is not your private property to redo to your selfish desires, it belongs to all.

    What ugly, viscous, corporate-greedyish, bizarre men these are.

  13. "Hat" definitely needs to be edited out. Substitute with another word beginning with H.

    1. The Bear is shocked. We have standards at this ephemeris, admittedly low, but standards nonetheless. The Bear thinks they may be synonymous anyway.

  14. Why does Rosica have so "many" non-Christian and non-believing "friends"?

    1. Good point. And why are they're reading Catholic ephemera. The Bear suspects this is a bit of creative license on Fr. Rosica's part. By the same token, all the Bear's non-Catholic and unbelieving friends wonder how the Church could elect someone like Francis, and how people like Fr. Rosica can represent him.

      Somehow the Bear's non-Catholic and unbelieving friends never last long, though.


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